EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. Development and justification of an Easy Jet strategy map. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Digital Marketing and Social Media Strategy Analysis Report. Analysis, Pages 18 (4448 words) Views. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. In this case, the fares are one way and a price is quoted for all the seats on the same flight. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. This has been clearly captured in the vision and the mission statement of this company. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. 3. they have to be fair in hiring new employees based on their abilities rather than their gender. Explains that trade unions want to protect the rights of employees in a business. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. 2. by chloe calories quinoa taco salad. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. 2. Introduction and History. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. union wage premiums show the direct benefits of being a member. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Segmentation, Targeting and Positioning (STP) Analysis Report. Stakeholder maps provide four different types of value: 1. This core business entails many aspects which include ticketing, marketing, planning and sales. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Explains that the longer the strike, the more costly it is for both parties. Company profile. Developing the range of ancillaries on offer such as the Inflight retail proposition. an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. Conclusion 17 7 . Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. This airline focuses on low cost, financial strengths and on high efficiency. 4 min. 2. Subsidiaries, Partnerships and Collaborations Report. Identify your stakeholders . Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. 2019 Ted Fund Donors Explains how easyjet's employees can affect the business in many ways. This section is available only in the 'Complete Report' on purchase. Define the scope, goals, and desired outcomes of your project. why did loretta devine leave a different world. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 easyjet stakeholder mapping. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. Reach thousands of academicians and corporates. False. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Stakeholders are individuals, teams, agencies, and partner organisations. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. The Summary report contains the SWOT & PESTLE table contents only. Modern aircraft fleet with unparalleled network. Keep it up! 1. Total revenue ( million) 2,362.8 1,797.2 31.5%. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. For different referencing styles and detailed guidelines, please click here. I have 25+ years' experience . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. competitive advantage requires cost leadership, differentiation, and focus strategies. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Appreciate and Manage Uncertainties and Reservations Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! 92% of union workers have job-related health coverage versus 68% of non-union workers. Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. One of the best things about easyJet is its refund policy. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. they aim to be considerate to their neighbour while delivering value to customers. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. Aggressive competition at Berlin airport and Tegel ramp-up, 1. (2020, September 26). the rise and decline in fuel costs affect the lifespan of many airlines. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. IvyPanda. In case you want this report emailed straight into your email inbox, kindly share your details below. 2. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Some of the services and packages which are being offered by this airline are competitive. You can build your own Stakeholder map using the simple steps summarized below: 1. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Focusing on improving the control and decision making across operations. The detailed complete set of references are available on request in the 'Complete report' on purchase. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). This will ensure that the airline has got more bargaining power in order to accomplish its objectives. Stakeholder analysis is a way to get help from key project players. 123Helpme.com. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. easyjet stakeholder mapping . In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. Describes the roles of key players like owners, board of directors, and staffs. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Within an enterprise, stakeholders may also include managers and staff. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. The bargaining power of the buyers in this case is quite low. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Key Performance Indicators (KPI's) Report. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Environmental, Social, and Governance (ESG) Analysis Report. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. if they lose recognition, it would also decrease recognition for their sponsor. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Which two stakeholders will this cause conflict between? This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Corporate stakeholders are usually customers, suppliers and shareholders. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 3. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. This is IvyPanda's free database of academic paper samples. ensure the integrity of our platform while keeping your private information safe. Your privacy is extremely important to us. References for EasyJet PESTEL / PEST Analysis. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. "Easyjet Stakeholder Mapping" Essays and Research Papers . Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. The plans are underway to increase the fleet of this airline. Interviews by Ross Falconer. Zoom out. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. A train company or media company may list its industry regulator as a primary stakeholder. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). However, its operating profit has decreasing which may influence take more loans from financial institutions. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. We will write a custom essay specifically for you. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. (2020, September 26). Delayed London Stock Exchange This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. All Rights Reserved by Barakaat Consulting. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. 4. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. Opines that customers want cheap flights that are comfortable and safe. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Basing management decisions on economic profit (e.g. The concept of easyJet is based on the belief that demands for short-haul air . Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Essentially this has boosted the quality of services that this company has been offering. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. union members also benefit from collective power to go on strike. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. They helped me with my custom research and delivered before time! student. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). Heavy regulatory environment with three different European airlines regulators, 1. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. must. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. We are a low-cost European point-to-point airline. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. The power of suppliers is another aspect which is brought to the fore by the porters five forces. Secondly, the airline has a good market share in Europe. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. Most EasyJet Topics to Write about. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. This report contains the table contents only. Improving CSAT across the whole customer journey. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Creating a stakeholder map: step 1. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. That is in the event that the political and legal environment does not sustain the plans. In essence, it gives a reflection of the confidence that the customers have in this company. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. Making it easy, enjoyable and affordable to travel again and again for business and holidays. This is done before a project is started. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. It is based on the low-cost, no-frills model of the US carrier Southwest. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. "EasyJet Company's Strategic Analysis and Marketing." Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Copyright 2000-2023. employers or management may lose a large sum of profit because of the inoperative production. Focus on seasonality improvements such as season contracts and bases. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. It can be understood that . Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. It is clear that the assortment of communication . "EasyJet Company's Strategic Analysis and Marketing." Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Explains that the airline industry is impacted by current market trends, and externalities. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholder mapping in 4 steps. IvyPanda. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. View timetables, travel guides and ideas of where to go. 1. Opines that a large investment is needed to strengthen and expand the market share. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Its headquarters are located at the London Luton airport, UK. In case you need the complete report please purchase using the buy options displayed. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Seite auswhlen. Prevent costly roadblocks later in the project cycle. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996).

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