Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Sponsorship Proposal For . An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. If theyre not quite right, ask yourself why. This tool allows to fill out any PDF or Word document directly from your browser (no software . Always be thinking of ways to reach new people. Approach the deal as a win-win for both sides. The marquee value of your corporation's name affiliated with the Pearson Racing. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. After all, they're after your event as much as you're after their sponsorship! Click the link below to read more. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Advertisement Envato Elements (Design Without Limits) by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). So fo ahead, drop them in the comments section below. 0000001109 00000 n Valvoline has been there for as long as people have been racing cars. Do not plead. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. He's collected 60 race wins as well as the 2014 championship. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. This can include hospitality, stickers on a car, events etc. So I built it myself-Ferdinand Porsche. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Nationally Televised racing is just that. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. How long you have been racing. Text of Pravega Racing Sponsorship Proposal. From NASCAR, to Club Racing, to go-karting. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). stream Take notes. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Leg Daddy Racing Sponsorship Proposal 1. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. Drag racing is a sport that needs a lot of money to support it. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Businesses who sponsor drivers will pay money or provide free (or more likely. 0000000839 00000 n It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Be consistent post regularly and stay on brand. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Instead, provide a general overview, such as "Parts alone last year cost $X.". When it comes to drafting your proposal, you can use either a presentation or document format. Sponsorship Application. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. They must know what they are sponsoring so that they can decide whether to accept your proposal. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Figure out what you can offer to a potential sponsor. A good marketing/sponsorship proposal includes: 1. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. In exchange anyone who donates gets their name on the car for the event. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas If you cant think of anything to say or ask, consider whether the prospect is right for you. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. I think motorsports has become too commercial and that sponsorship interferes with good racing. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. I could not find the sports car of my dreams anywhere. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Essentially, Contingency Sponsors have already agreed to support a racing series. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. It will be worth it. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. 1. Val Apple Motorsports, Inc. 2. The NHRA secured its new title sponsor, Camping World, after a series of interactions . But these features dont work alone. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Yet you can derive nearly all the same benefits. Do you have a special story? Sponsorship Proposal. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Here's the real key: This marketing deck isn't about you, it's about them. Be sure to target each proposal to the specific potential sponsor. There are sponsorship opportunities wherever you turn but you need to think outside the box. You never know, something. Sponsorship is not charity. Easily Editable, Printable, Downloadable. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Your almost there! In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq The hard work comes into sitting down and going through these steps. Why you do it. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. If anything, it means the opposite. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. The racing team approaches a mid to high scale business organization asking them for sponsorship. This kind of branding will make you more recognisable. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Print out the letter and mail it or hand-deliver it to the potential sponsor. How it REALLY works, what it really is, and how to get it. Offering hospitality and a TV audience isnt enough. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Don't feel like you need to include a shiny proposal document in the first instance. Pravega is the Sanskrit word for High Speed. Think about those reasons you stand out. Keep that in mind when frustration sets in along the way. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Download Its about being a christian role. This is the part that actually attracts your potential sponsor. Do you have a special story? Find a class thats easy on consumables and where cars are affordable. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Make sure you only provide brief details of everything in the cover letter. From NASCAR, to Club Racing, to go-karting. This needs to be the starting point in your sponsorship strategy. Collect this information together when it comes to talking about renewal. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Your true request is that you are asking to be part of the sponsor's sales team. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Feel free to drop Racing Mentor a message on social media if you have any questions. Sign it in a few clicks. You are so much more than a racing driver so think about your interests and skills outside of motorsport. Try and see the positive in every situation. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Instagram is a powerful platform for building a following and promoting your racing brand. Using these pre-formatted samples will save a lot of your time and effort. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Consider what will be most impressive to the types of sponsors you want to target. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Once you get the sponsorship agreement wrapped up, the real work has only begun. Look for brands that are actively trying to promote themselves and look at how you can add to that. Update your sponsor with reports on the work youve been doing for them. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. vve Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Think about the problem you will help solve and the goals youll help reach. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement.

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