(4 Hours). The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Design for Human Experience. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. COMM2131. Introduces the process of planning, preparing, producing, and evaluating studio productions. COMM3501. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. MKTG6280. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Course content may vary from term to term. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. The Business of Entertainment. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Northeastern University - Wikipedia Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. (4 Hours). As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. University Marketing & Communications Gaining Customer Insight. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. COMM6304. (4 Hours). Marketing and Selling Innovation. (1-4 Hours). Executive Team | NEIU - Northeastern Illinois University Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. (4 Hours). Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Graduate Certificate in Marketing | Northeastern University Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. The PDF will include all information unique to this page. Focuses on developing and executing sales. COMM1101. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Centers, Labs and Initiatives. Introduction to Communication Studies. Communication, Technology, and Society. Sex, Relationships, and Communication. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. (4 Hours). Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Special Topics in Communication Studies. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Marketing < Northeastern University Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. (3 Hours). Online Communities. Research in Communication Studies. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Jennifer Zehnder | Director of Communications and Marketing. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. COMM3310. (4 Hours). Full-Time. (4 Hours). (4 Hours). Internal Number: 3919608. Speak with your advisor to determine a plan that works for you. Mobile Communication. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Political Communication. TTY 617.373.3768 Advanced Marketing Management. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. (4 Hours). Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Market Focused Strategy. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Introduces students to interviewing through the application of communication theory. COMM2655. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. (4 Hours). Enrollment Marketing and Communications - DRS Boston, MA. (4 Hours). Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Northeastern University is a private institution that was founded in 1898. COMM3304 and WMNS3304 are cross-listed. May be repeated without limit. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. (4 Hours). (4 Hours). COMM6505. Sport and Spectacle. Communication Studies < Northeastern University MKTG6120. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Academic Programs at D'Amore-McKim School of Business (4 Hours). Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Seminar in Communications. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Interdisciplinary Research in Marketing Science. Great Speakers and Speeches. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Northeastern has a comprehensive benefits package for . Customer-Centric Research Methods for Marketing. COMM2301. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. COMM2525. Class Schedule: Monday-Friday. MKTG4220. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. The PDF will include all information unique to this page. (4 Hours). Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. COMM2100. | Offers an in-depth look at how persuasive health campaigns are designed and executed. Introduces concepts and professional best practices in social media analytics. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. (4 Hours). | May be repeated without limit. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. COMM2500. Her prior work in diversity, equity and . Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). 360 Huntington Ave., Boston, Massachusetts 02115 Doctor of Nursing Practice (DNP) | Northeastern University | Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. TTY 617.373.3768 Graduate Research Practicum in Marketing. (4 Hours). Northeastern University Marketing Manager, College Success Job in Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. (4 Hours). D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Global Learning - Northeastern University Global Experience Office Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Undergraduate Concentration in Marketing - D'Amore-McKim School of Business Designed to help students become knowledgeable consumers and limited producers of communication research. Northeastern University Associate Director - Marketing & Communications Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. COMM2535. Offers independent work under the direction of members of the department on a chosen topic. Analyzes case studies and teaches how to improve the quality of communication in an organization. Communication Law. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Bouv Marketing and Communications Web Request . 2022-2023 Northeastern University 617.373.3386. This role is integral in the launch of programs for all assigned colleges. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. MKTG6224. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Free Speech in Cyberspace. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Northeastern University Digital Marketing Manager, Paid Media Job in General questions . Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. (4 Hours). Strategic Communication Capstone. Beyond Television. Addresses the interdependent links between sports and communication. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). | Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Introduces how organizations use the latest technologies for enhancing consumer engagement. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. New York Times All The Latest Throughout Northeastern. Communication Ethics. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. (4 Hours). MKTG2301. (4 Hours). (4 Hours). Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. (4 Hours). Focuses on ethical principles, issues, and dilemmas in communication. COMM3309. (4 Hours). Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Engaging Customers and Markets. Covers team selling and relationship marketing. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. COMM2725. Northeastern University hiring Communications Manager in Boston Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life.

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