The two most unlikely international companies teamed up in 2016 to form a partnership where each business enjoys the benefits of the alliance. The camera company's stock surged 7% after the announcement of the Red Bull partnership, leading some to theorize that this could be the floor of GoPro's stock price. Want CNET to notify you of price drops and the latest stories? Red Bull's Vines are mini masterclasses in lo-fi innovation. 4 January. Partnership marketing (sometimes called partner marketing) is collaboration between parties that benefits both entities and helps them achieve their business and marketing objectives. Change), You are commenting using your Twitter account. Red Bull has been making a dent in Elitest and Extreme sports from Formula 1 to Red Bull Cliff Diving. GoPro is an activity image capturecompany; it manufactures action cameras and develops its own mobile apps and video-editing software. Good work. Each brand in such a strategic alliance contributes its own identity to create a melded brand with the help of unique logos, brand identifiers, and color schemes. In previous blogs, weve talked about brand positioning but always only featuring a single brand. Retrieved from https://business-essay.com/gopro-and-red-bull-companies-strategic-alliance/, BusinessEssay. A collaborative venture alliance is formed by two businesses when they combine resources to create a new business (Russo & Cesarani, 2017). "GoPro and Red Bull Companies' Strategic Alliance." Average salary for Red Bull Partnership Manager in Maldon: 43,489. GoPro and Red Bull form an exclusive global partnership. { is an 11-part original series that follows eleven athletes and one coach who have made the commitment to pursue greatness. Ramadan, Z. Non-equity alliance is a little bit different from an equity and joint venture. As an official Red Bull Racing Team Supplier, GoPro will work together with the team to produce specific F1 content for both digital and social channels as well as content features around our filming days, driver activations and our unique live demos where we take our F1 car to fans across the globe. Energy drink maker/lifestyle brand Red Bull is tying the knot with GoPro: GoPro's cameras will exclusively be used to capture footage at more that 1,800 Red Bull events in . Companies enter strategic alliances for various reasons, including accessing new markets, gaining a competitive advantage over rivals, and improving their products, among others. GoPro and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. From extreme to mainstream, professional to consumer,GoProenables the world to capture and share its passion in the form of immersive and engaging content. PUMA, Alpinestars, Red Bull and Siemens tied for second place with a total of 3 deals each, while Honda, Riedel, Sabelt, AlphaTauri, and Mercedes-AMG round out the top 10 list with 2 sponsorships apiece. As a specialist in Talent Development she gets my highest recommendation. It was announced in 2016 that GoPro and Red Bull had entered into a multi-year global partnership to produce, distribute, cross-promote, and innovate products. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Red Bulls global scale and execution is something to be admired. Based on 2930 salaries posted anonymously by Red Bull Partnership Manager employees in Seaham. color:black; GoPro CEO Nick Woodman touted the partnership as "very strategic" for the company, and said that "we share the same vision to inspire the world to live a bigger life." (2023) 'GoPro and Red Bull Companies' Strategic Alliance'. GoPro and Red Bull are highly compatible businesses because each needs the other as a customer. GoPro. In July 2015 they launched a stand-alone marketplace for GoPro-shot imagery. Change). Based on 2 salaries posted anonymously by Red Bull Partnership Manager employees in Godalming, England. Whilst Red Bull takes over shares of GoPro, the producer of action camcorders will become the exclusive partner for point-of-view cameras. Both conjure soaring images of thrilling adventures full of excitement, energy and wonder. Derick Rhodes, Director of Footage Marketing at Shutterstock, explained us that the new GoPro deal doesn't have any direct impact in Shutterstock's licensing of Red Bull Media House footage. The two businesses have successfully worked together for many years; hence, official partners will be more effective as they help one another meet their vision and scale the businesses. I am the founder and editor of Stock Photo Press, one of the largest networks of online magazines in the industry. Since its foundation and the creation of an entire new category in the mid 80s, story telling is a part of Red Bulls DNA. font-size:8pt; BusinessEssay. Wheel Pros, GoPro, Ski-Doo and Dakine are also Tour partners this season. "As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.". Strategic alliance management. - Red Bull Space Dive - BBC BBC Studios 3.58M subscribers Subscribe 2.4M 130M views 6 years ago The moment has finally arrived, it's time for Felix Baumgartner to perform. GoPro and Red Bull formed a non-equity alliance on 24th May 2016. This is an advantage because even though the alliance would end, no firm would lead to closure. (2019). And it may be because Red Bull seems to be calling a . Total workforce of Red Bull worldwide 2011-2021. Now on its ninth year, this co-branded menu item remains a favorite and has single-handedly fueled the turnaround of Taco Bell which is now considered the crown jewel of parent company Yum! Mar 18, 2016 Both GoPro and Red Bull are renowned for the production of content that takes sports fans right to the heart of the action and this new partnership is set to see the Red Bull Racing Team and the HERO4 camera maker push the boundaries of motorsport video to new and thrilling heights. These objectives range from increased brand awareness, recognition and credibility, to lead generation, sales and business growth. This partnership would be referred to. GoPro is transforming the way people see sports by delivering new perspectives and an immersive viewing experience through its innovative camera technology. "We share the same visionto inspire the world to live a bigger life. Both of the brands emulate a sense of adventure and spontaneity, appealing to a similar consumer, making them a perfect team as they equip athletes and adventurers from around the globe with cameras, tools and funding to capture the action through point-of-view videos at events. And not only have these partnerships prompted the start of new product lines, but they've helped these companies increase influence, share resources, acquire new audiences, break into new markets and many more. Red Bulls global scale and execution is something to be admired. Red Bull Takes Equity in GoPro, Commits to Multi-Year Partnership. Both parent firms maintain the new company by sharing resources and signing an agreement. Red Bull is always up for doing things a bit differently and I think GoPro shares a lot of the same values. We will be able to bring viewers closer to their favorite team than theyve ever been and tell the stories you dont usually get to see. There are various strategic alliances, but an alliances success or failure depends on business compatibility and the ventured market. Based on 2930 salaries posted anonymously by Red Bull Partnership Manager employees in Godalming. In January, GoPro signed a video partnership with Alphabet 's YouTube, renewed a partnership deal with the NHL, and inked a live-streaming deal with Periscope, a company owned by Twitter. Their collaboration success is one of the reasons that pushed the two firms to work together for mutual benefits. From extreme to mainstream, professional to consumer,GoProenables the world to capture and share its passion in the form of immersive and engaging content. The type of alliance is more accessible and informal than a partnership with equity (Newmeyer et al., 2018). That's because Red Bull is getting GoPro (GPRO, Tech30) stock as part of the deal.The companies did not disclose how much or at what price. Shares of the action camera manufacturer jumped nearly 5% after it announced its partnership with energy drink company Red Bull. To get involved please contact the Natural Selection Tour's Partnership Team. Plus I am a recurrent speaker at Photokina Official Stage, and an industry consultant at StockPhotoInsight. (2016). Red Bull Media Houses portfolio includes today hundreds of social media channels, long and short form videos, still images, documentaries, feature films, music, games and mobile apps, as well as print products like "The Red Bulletin" and digital platforms like RedBull.tv and RedBull.com. Very insightful and interesting article!. By joinning strengths, these two big brands expect to boost up the quality and global reach of their content and products. 3. Image credit: Red Bull. You can indicate your reason for choosing No here. Insight: Branding nerd delves into Red Bull and GoPro, a brand partnership that has defined the meaning of Co-marketing excellence. What began as an idea to help athletes self-document themselves engaged in their sport,GoProhas become a standard for how people capture themselves engaged in their interests, whatever they may be. . } Russo, M., & Cesarani, M. (2017). - Analyzing the success of marketing campaigns and creating reports. Published by M. Ridder , Mar 9, 2022. Instead of buying more GoPro, investors should be looking to short the stock. Shortly after the launch of the partnership Reuters reported: Shares of GoPro IncGPRO.Ogot a lift on Tuesday after the struggling action camera maker said it was partnering with extreme sports sponsor Red Bull in a marketing and promotion deal. Red Bull receives equity from GoPro for allowing them to provide the coverage of events and production. Available on iOS + Android, Pro stabilization + 360. This is also a chance for GoPro to be innovative and develop new products to meet the needs of Red Bull services. They both have a large range of media channels where they share their content, and their own media licensing platforms. Red Bull is the leading global energy drink available in more than 169 countries, giving wings to people and their ideas. Their relationship could also be formal or informal, and the arrangement could be long-term or short-term, depending on the settled agreement (Ramadan, 2019). Red Bull's recent high-profile agreements with such companies as Alphabet, Twitter and Microsoft have not given GoPro the boost it was seeking. GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. They provide Red Bull cameras, thus obtaining a guaranteed customer for their products. The two businesses combined their efforts to create a global and multi-year partnership which included product innovation, production, cross-promotion, and distribution of their resources (GoPro, 2016). GoPro sells more cameras than energy drinks, whereas Red Bull sells more drinks than anything else. Despite being virtually synonymous with the term action camera, the competition is nibbling . ", First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bulls portfolio of productions and live broadcasts, said Dietrich Mateschitz, founder and CEO of Red Bull. But under the terms of the new official partnership they expect to improve both companies' global reach and content quality. The new partnership will also see the pair collaborate on the launch of Oracle Red Bull Racing Esports, a new competitive gaming team that will use OCI-powered analytics to optimise car set. Partnership interview questions and answers can be an important part of the process of finding the right partner to work with. GoPro's product and the brand have access to 1800 Red Bull events happening across over 100 countries. And Red Bull will get shares in GoPro too. When expanded it provides a list of search options that will switch the search inputs to match the current selection. VIEWS ON EFFECTIVENESS OF RED BULL'S SPONSORSHIP Stratos is being used as means of having their slogan "Red Bull gives you wings" Sponsoring high energy events helps in promoting the concept that Red Bull drinks can invoke such high energy and power to consumer Company should draw a line when costs of sponsorship are very high and do not The GoPro Channel will feature new clips and legendary videos from these arenas, and many more. They have not formed a separate business but an arrangement within their businesses for mutual benefits. As the digital world enhances the need for capturing every moment, the alliance is expected to maintain success. Such as following these easy steps set forth by an 85% Accurate Trader, whom by the way gives his Personal Guarantee: "Give Me 9 Minutes a Week and I Guarantee You $67,548 a Year." The equity form of alliance is also involved in the partnership where Red Bull received the equity in GoPro and GoPro became an exclusive partner to provide the Point-of-view imaging technology for capturing Red Bulls media production and events. They have been winning together ever since. I am the founder of Microstock Expo, the only conference dedicated to the microstock segment. GoPro, HERO, Omni, Odyssey, Kolor, HEROcast, Autopano, and their respective logos are trademarks or registered trademarks ofGoPro, Inc.inthe United Statesand other countries. Their compatibility in terms of operation needs is what has kept them strong and going. BusinessEssay. This partnership is very strategic for GoPro, said Nicholas Woodman, founder and CEO of GoPro. GoPro and Red Bull go together like red dirt and Rampage. All other trademarks are the property of their respective owners. "We share the same visionto inspire the world to live a bigger life. Buy any image product (image packs or subscription) with a 15% discount. An example of this is Red Bull and GoPro partnering up for the "Stratos" space jump stunt. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 14(3), 39-46. This partnership is very strategic for GoPro," said Nicholas Woodman, founder and CEO of GoPro. The sport camera expert will have access to Red Bull's network of over 1800 international sports events. margin:0in; GoPro is an activity image. Shutterstock Flex Subscriptions Multimedia Downloads with 15% Off! For more information, visitwww.gopro.comor connect withGoProonYouTube,Twitter,Facebook,Pinterest,Instagram,orLinkedIn. Red Bulls Giving You Wings and GoPros Be a Hero slogans provide us a clue on why the co-marketing partnership of these two brands have become so successful. Click here to see how easy it is to collect thousands of dollars in "Free Money" every month. This is how spectacular the new partnership looks: Motocross star Ronnie Renner is filmed with a GoPro camera from the first person perspective. Based on 2 salaries posted anonymously by Red Bull Partnership Manager employees in Kidderminster. Want to be alerted before Cramer buys or sells GOOGL or TWTR? These two brilliant brands teach us some key lessons on co-marketing, including: This joint educational program between Branding Nerd and adobo magazine dubbed adobo Talks x Branding Nerd: THE BRAND ARCHITECTURE | What it Takes to Build a Brand That Lasts is a foundational course on Branding which will set you up for success in building the brand/s of you company or organization. Synergy is better than my way or your way. True to the first quote in the post! Synergy is better than my way or your way. Action Alerts PLUS is a registered trademark of TheStreet, Inc. Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. GoPro's action cameras will be used at the more than 1,800 sporting events sponsored by Red Bull in 100 countries. As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.. GoPro and Red Bull: The Perfect Marketing Partnership? (2023, January 4). Another benefit for GoPro is that it has a competitive advantage over rivals eyeing Red Bull for sales of similar products. Nonetheless, in the end, the whole project proved to be one of the main factors of growth for both brands. Today, we're excited to announce the next phase of our partnership: the launch of The GoPro Channel on Red Bull TV. While the co-marketing partnership was a win-win for both brands, GoPro had more to gain commercially at the point when the agreement was reached. For starters, Red Bull is now an. And finally, the synergy of the partners provides a significant boost to the awareness of both brands which ultimately redounds to the commercial benefits for both parties. Energy Drink and Camera business may not have anything common apparently, but we see that strategic partnership between Go Pro and Red Bull is something difficult to beat. font-family:"Arial"; 2023 CNET, a Red Ventures company. Have a collective ownership which is giving a shared authority and sense of responsibility. Find the perfect setup for your next adventure. For. Available on Mac + Windows, High-def 1080p webcam. Since its foundation and the creation of an entire new category in the mid 80s, storytelling is a part of Red Bulls DNA.. } Find the perfect setup for your next adventure. Shutterstock has a wide audience and is perfect for anyone in need of high-quality licensed assets for their businesses and projects including creatives, designers, tech, start-ups, and SMB's, although it is perfectly suited for any other creative projects.#stock-search-form-1 button.stock-search__button{background-color:#e32124}#stock-search-form-1 button.stock-search__button:hover{background-color:#4e4e55}. GoPro and Red Bull Companies' Strategic Alliance. In. Others are not sure as the company reported revenues less than 50% of projections for last quarter. It's been tough going for GoPro of late. It will be able to use GoPro clips and cameras for its marketing. At first glance, an energy drink brand and a camera brand may not have much in common, but the partnership between these two brands redefines co-marketing excellence. GoPros product and brand will have access to more than 1800 Red Bull events across more than 100 countries, the companies will share content rights on co-productions, and related content will be distributed across both Red Bull and GoPros digital distribution networks, including The GoPro Channel, Red Bull TV, Red Bull.com and in the Red Bull Content Pool, Red Bulls media service platform. GoPro is an action camera selling business, while Red Bull is an energy drink selling firm. AboutGoPro, Inc.(NASDAQ:GPRO)GoPro, Inc.is transforming the way people visually capture and share their lives. Saturday, March 4-Friday March 10: Aprs DJ Sessions Presented by Red Bull at Rockford Patio, Revelstoke Mountain Resort, 2:30pm-5:30pm PT. GoPro will be involved in the media . Photo - http://photos.prnewswire.com/prnh/20160523/371151, To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/gopro-and-red-bull-form-exclusive-global-partnership-300273533.html, GoPro and Red Bull Form Exclusive Global Partnership, http://photos.prnewswire.com/prnh/20160523/371151, http://www.prnewswire.com/news-releases/gopro-and-red-bull-form-exclusive-global-partnership-300273533.html. Currently Red Bull is already established into Esports and they also develop racing simulators, with GoPro they can easily capture the first-person perspective of athletes and develop Virtual Reality enabled exhilarating games. In marketing parlance, this is also referred to as co-marketing. GoPro and Red Bull have signed a multi-year partnership that will see the two brands collaborate on content production and distribution, as well as on "product innovation," they said Tuesday. Puzzlement in Leadership can occur as everyone would keep their points in systematic way on board. A strategic alliance is an arrangement between two companies to perform a mutually beneficial project without losing their independence as a business. Newmeyer, C. E., Venkatesh, R., Ruth, J. Decision Making Problems would arise as there would be lot of voices and views on the table, due to this decision making process can be slow. GoPro has access to more than 1800 Red Bull events across 100 countries. Co-branding Campaign: Stratos - GoPro & Red Bull. Since its foundation and the creation of an entire new category in the mid 80's, story telling is a part of Red Bull's DNA. The partnership will see GoPro's action cameras used at the more than 1,800 sporting events sponsored by Red Bull. https://business-essay.com/gopro-and-red-bull-companies-strategic-alliance/. 2. This announcement is clearly welcome news for the action camera maker's investors, as shares were trading up 5.71% in the morning session. We share the same visionto inspire the world to live a bigger life. Today, were excited to announce the next phase of our partnership: the launch of The GoPro Channel on Red Bull TV. When expanded it provides a list of search options that will switch the search inputs to match the current selection. You have analyzed the topic very well Vipul. 2011 - 2023 Stock Photo Secrets - A Stock Photo Press Online-Magazine. Sharing the same vision It is to inspire the world to live a bigger life, this alliance not only has nudged the new product lines but also helped them to increase their influence , share the resources, content promotion , entering the new markets etc. GoPro and Red Bull, as a match, are as good as it gets. In the Toyota deal, GoPro mounts were installed in trucks. Instead, their collaboration is run as their companies operate independently. Red Bull and GoPro entered into the strategic partnership in 2016. Therefore, this perfect combination of immersive and engaging content and storytelling shared by these two brands provides the very foundation on which this co-marketing partnership was borne and continues to thrive on. "GoPro and Red Bull Companies' Strategic Alliance." The company's major problem seems to be that it has reached a saturation point with the recreational, extreme athlete. Both Red Bull and GoPro understand the burgeoning power of social video, and that mobile first video channels are the future of social. The success of the long-term alliance is no secret as the two companies continue to top in their respective markets. . Red Bull Media House is an award winning multi-platform media company with a focus on sports, culture, and lifestyle. By the end of 2021, Red Bull had employed just over 13,600 people in approximately 170 countries. (2019). Such elements include being tied to the core objectives and goals of the business, blocking competitive rivals, developing core competitive advantage, having strategic choices for the industry, and mitigating significant business risks. And Red Bull founder and CEO Dietrich Mateschitz added: "As partners,. International management: Managing across borders and cultures: Text and cases (8th ed.). Web. The partnership worked because both brands cater to the same audience - the action . He turned $50,000 into $5 million trading this way and for a limited time, he's guaranteeing you at least $67,548 per year in profitable trades if you follow this simple step-by-step process. B. The GoPro Channel is the next step in that partnership. GoPro just entered into a partnership with Red Bull. GoPro's stock got a much needed caffeine boost, surging 7% following the announcement. From extreme to mainstream, professional to consumer,GoProenables the world to capture and share its passion in the form of immersive and engaging content. The equity-based partnership allows the two businesses to share production, distribution, cross-promotion, and innovation resources. Shutterstock Coupon Code: 15% OFF sitewide, The Honest Guide to Selling Photos Online, GoPro and Red Bullannounced their new global partnership. The Fourth Phase will premiere October 2nd exclusively on Red Bull TV; but today, for three breathtaking minutes, viewers can walk in the shoes (or boots) of two world-class snowboarders as they capture behind-the-scenes footage from the deep backcountryabove and beyond what can be seen in the films official trailer. color:blue; GoPro and Red Bull Companies Strategic Alliance, custom GoPro and Red Bull Companies Strategic Alliance, Artificial Intelligence Medical Company's Problems, Goals, and Objectives, The Southwest Airlines Company's Business Model, The Walt Disney Companys Marketing Transformations, Joint Ventures in India: Learning From McDonalds Experience by Dunseith, Operation Managment About Sony, Determining Customer Needs, Organizational Behavior and Culture in Emirates Airline, Apple Companys Responsibilities and Strategies, EasyJet Airline Company Change Management, Air Arabia Case Study: Strategy, CRM, & Competitors, Dollar Shave Club Company Improving Technical Characteristics, Kerrygold Butter: Commercial Success and Effectiveness, Vending Machine Great Coffee: Business Proposal, JD Sports Diversification: Real Estate Market in the UK, Lisa and CD Transport Ltd. Case Study the Law and Business, St. Nicks Alliance Business Justification, Market Failure, Information Asymmetry & the Case for Regulation. GoPro and Red Bull, as a match, are as good as it gets. . Master the Modes: New Firmware Coming for HERO10 Black, Master the Modes: HERO10 Black Resolutions + Frame Grabs. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Its adjusted EBITDA for Q1 2021 was positive $11 million, compared to negative $41 million in the same period a year ago during the height of the global pandemic. While GoPro and Red Bull have collaborated on many events and projects together, perhaps the biggest collaboration stunt they've done was "Stratos," in which Felix Baumgartner jumped from a space pod more than 24 miles above Earth's surface with a GoPro strapped to his person. To celebrate our newest content channel, were unveiling exclusive raw footagefrom the highly anticipated film, The Fourth Phase, featuring Travis Rice and Eric Jackson in Alaska. Average salary for Red Bull Partnership Manager in Kidderminster: 43,489. For more information, visitwww.gopro.comor connect with GoPro on YouTube, Twitter, Facebook, Pinterest, Instagram, or LinkedIn. "Red Bull's global scale and execution is something to be admired. Todd Ballard, Vice President of Global Sports Entertainment Marketing at GoPro explains: We are excited to team up with Red Bull Racing for the upcoming season and capture content from unique locations around the globe. Available on Mac + Windows. GoPro doesn't just sell portable cameras, and Red Bull doesn't just sell energy drinks. But the partnership is to unlikely help GoPro or investors, whoirrationally bought shares. According to Deresky (2013), alliances require five key components to be successful. The venture has clear objectives, and profits are split between the two parent companies (Russo & Cesarani, 2017). Defining the digital marketing strategy for Red Bull TV in the UK. Commenting on the agreement Daniel Ricciardo said: This is a pretty cool partnership. GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. GoPro is developing drones that will help in capturing exciting visuals from a unique perspective. GoPro and Red Bull have formalised their close working bond, signing a multi-year global partnership which will span content production distribution, cross-promotion and product innovation. Find the perfect setup for your next adventure. GoPro's point of view cameras are made to film extreme . Average salary for Red Bull Partnership Manager in Kettering, England: [salary]. Web. By taking over Red Bulls production and imaging needs, GoPro has blocked its competitors against Red Bull as a customer (GoPro, 2016). Sports business Red Bull takes over shares in GoPro The camera manufacturer GoPro and the energy drink producer Red Bull enter into a partnership: Red Bull is even taking over shares and assures GoPro exclusive recording rights. li.prnews_li (LogOut/ The admirable strategic alliance between GoPro and Red Bull has been successful for the past five years. Energy drink maker/lifestyle brand Red Bull is tying the knot with GoPro: GoPro's cameras will exclusively be used to capture . But it wasn't until today that the two. Master the Modes: New Firmware Coming for HERO10 Black, Master the Modes: HERO10 Black Resolutions + Frame Grabs. There is a partnership business between GoPro and Red Bull. Two (or more) great minds are always better than one! }. GoPro ( GPRO) stock soared as much as 8.9% Tuesday, after the maker of wearable action cameras announced a multiyear global partnership with energy drink maker Red Bull. GoPro andRed Bull say they have worked together for some time. In this blog, we will do something for the first time. Based on 2 salaries posted anonymously by Red Bull Partnership Manager employees in Kettering, England. Eliminating equity sharing for the two firms gives them an advantage in marketing, sales, production, and research development (Tjemkes et al., 2017). The founder and CEO of GoPro, Nicholas Woodman, admitted to admiring the global execution and scale of Red Bull. The two firms set their objectives and analyze expected risks, benefits, and outcomes in undertaking the task (Ramadan, 2019). Learn more now. Because of this the brand even had to hire 15,000 more crew members in its stores to keep up with the sudden increase in traffic and high demand for the co-branded menu item. As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate..

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